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Austin Brawner에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Austin Brawner 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Ecommerce Influence Podcast
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Manage series 74225
Austin Brawner에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Austin Brawner 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
…
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424 에피소드
모두 재생(하지 않음)으로 표시
Manage series 74225
Austin Brawner에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Austin Brawner 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
…
continue reading
424 에피소드
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The Ecommerce Influence Podcast
Hello, my friends and long-time listeners. I have a new podcast. It’s called The Adventure Capitalist. If you liked Ecommerce Influence, you’re going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world. Sometimes we bring investors, entrepreneurs, and other adventurers to join us. I cannot promise that your life will instantly change if you start listening to The Adventure Capitalist. But I can guarantee that you will find it always interesting, always useful, and you’ll go to sleep knowing you’ve got an edge. I’m going to go ahead and play one of the episodes and then you can decide if you want to listen in. Listen to The Adventure Capitalist on Spotify , YouTube , or Apple Podcasts .…
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The Ecommerce Influence Podcast
1 389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki 45:12
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45:12Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business. What You’ll Learn From This Episode: Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business Links: The PostPilot holiday offer https://www.postpilot.com/holiday-gfo www.PostPilot.com…
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The Ecommerce Influence Podcast
1 388: (NEW) It Was The Best of Times, It Was the Worst of Times 27:13
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27:13The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things changed in my life. I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing. All is revealed in this all-new episode. What You’ll Learn From This Episode: What I have been up to for the last 10 months My thoughts on parenting and entrepreneurship Why I have been spending the majority of my time in real estate recently Why I took back over as CEO of Brand Growth Experts How a trip to Japan changed my trajectory Lessons I've learned from the last year What to expect from this podcast going forward Resources: Have thoughts! Hit me up on Twitter…
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The Ecommerce Influence Podcast
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode: How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs How to use challenges to build community and lower acquisition costs Resources: @austin_brawn on Twitter @lilyackerly on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode: Diversifying your offer Buy now, pay later & the state of the American consumer SMS overload: what happened? What to do with customers gained during the holidays Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand 36:43
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36:43A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills Laying the groundwork for 2023 How to build a customer archetype Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning 52:59
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52:59If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode: The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep 26:31
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26:31Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode: Planning paternity leave as a business owner Tips for working with a newborn in your life Life changes & advice for other parenting entrepreneurs Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping 56:12
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56:12How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta The different types of live commerce Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly) 15:19
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15:19Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode: Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource & delegate How to do more of the things you shine at, and less of the things you’re not an expert on Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups 45:04
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45:04This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. What You’ll Learn From This Episode: Wins and learnings from manufacturing an innovative product that no one wants to work on What valuing relationships across all areas of your business could do for your success How focus groups could improve your product offering Birth of a product - getting an idea and figuring out if it’s a good one Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!) Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business. What You’ll Learn From This Episode: Why repeat sales so important - and should be top of mind from day 1 How to improve your product by offering more value & keep customers coming back Strategies to automate sales and easily turn one purchase into two The system to roll out new products consistently so that your loyal customers always have something exciting to come back and purchase Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply 51:25
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51:25Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of Klar , a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. What You’ll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 377: How to Shift from Inconsistent Sales to Predictable Revenue 25:59
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25:59A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to stabilize your business and hit 7 figures. This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You’ll Learn From This Episode: How to determine the best channel for your business Understand the type of product you’re selling and how potential customers will find it The 4 key phases of scale Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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The Ecommerce Influence Podcast
1 376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC 53:18
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53:18How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. What You’ll Learn From This Episode: The power of live product demos & live shopping How to build an ambassador program that delights participants and makes fans for life What supporting customers post-purchase should look like How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online Resources: Live Shopping Tool 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes…
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