TEA 111: How Much Should You Spend To Get A New Customer?

The Ecommerce Alley

Josh Coffy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Coffy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 20:06

MP3•에피소드 홈

(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?
But most can't answer: what's the cost to acquire a customer?
In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)
Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.
In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.
By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

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