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TEA 37: How We Run Promos Without Hurting Brand Equity
Manage episode 337880329 series 3017023
Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."
But do them TOO OFTEN, and you’ll hurt your brand equity.
Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.
In this episode, I will cover:
- Why To Run Them & How Often (Without Hurting Your Brand Equity)
- Types Of Sales Promotions You Can Run
- How We Structure Marketing Efforts Around Them
► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy
- Josh
(The Ecommerce Alley, Founder)
P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
Join The Ecommerce Alley Facebook Group!
► Click Here For Our Advantage+ Shopping Training
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
Enjoying The Ecommerce Alley Podcast?
Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
130 에피소드
Manage episode 337880329 series 3017023
Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."
But do them TOO OFTEN, and you’ll hurt your brand equity.
Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.
In this episode, I will cover:
- Why To Run Them & How Often (Without Hurting Your Brand Equity)
- Types Of Sales Promotions You Can Run
- How We Structure Marketing Efforts Around Them
► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy
- Josh
(The Ecommerce Alley, Founder)
P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
Join The Ecommerce Alley Facebook Group!
► Click Here For Our Advantage+ Shopping Training
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
Enjoying The Ecommerce Alley Podcast?
Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
130 에피소드
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