E560: Was This The Worst Prime Day Ever?

The Ecomcrew Ecommerce Podcast

Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 21:37

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Dave joins the podcast today to talk about Prime Day 2024; what their early sales look like, whether Chinese Marketplaces are going to start more shopping holidays, and why this might be the worst Prime Day so far.

Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today!

Prime Day 2024 has been nowhere close to what we've seen in sales the year before.

Now these might be niche and brand specific, but it's worth pointing out that maybe this year hasn't been as great as last year, where we saw 2.5x to 3x the number of sales.

From a mixture of the early results and an overall negative perception of the shopping holiday, here's why Dave and I think this might be one of the worst Prime Days since its inception.

Big Takeaways

Prime Day sales boosts might not be felt by everyone - it could vary depending on brand and niche.
If you aren't trying to spread brand awareness, it might not be worth it to sell your products at a loss.
Chinese competitors like Temu and Shein might start to challenge Amazon's dominance on Prime Day and create their own shopping holidays in the US.

Timestamps

00:00 - Introduction and Sponsor
02:17 - Early Results of Prime Day
02:39 - Feelings about Prime Day
04:17 - Why this might be the worst Prime Day
06:32 - Pent-up demand and scouting orders the day before
09:57 - The Negative Perception Around Prime Day
12:41 - Will chinese competitors hop on the same trend?
14:17 - Predictions: More shopping holidays are coming
18:10 - Casual stories with Mike and Dave

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.

Thanks for listening!

Until next time, happy selling!

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