Tom Kay On Launching & Growing A Sustainable Business
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Founded in 2003, Finisterre has long had a reputation for innovation and sustainability. Today, the company is B Corps certified; an accreditation that’s only awarded to businesses which balance purpose and profit. Finisterre, like all other B Corporation companies, is required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment. In short, it’s a global community of leaders, driving a global movement of people, who are using business as a force for good. It’s the subject of much of our conversation with Tom.
Tom believes that by inspiring a love for the sea, it will encourage us all to protect it, and, in effect, become guardians of the oceans. We hope you’re as inspired by Tom, and what he and the team at Finisterre has achieved, as we are.
To find out more about Finisterre, search “Finisterre”.
For the purposes of absolute transparency, Finisterre did not, and nor did Tom, pay us to appear on the Eat Your Greens podcast. We just like what the team do and wanted to learn more.
Show notes:
02:01 – 03:00 – Tom on why he finds surfing and the ocean so special.
03:09 – 04:15 – Tom on the benefits of getting close to, or into, the ocean.
04:31 – 06:07 – Tom on how the Cornish coast has changed in the last 20 years.
06:21 – 22:31 – Tom on becoming a B Corps certified company. We talk about the assessment process, the benefits of being a B Corps company and the company’s culture, principles and purpose.
22:57 – 24:29 – Tom on the financial cost of being an ethical, sustainable business.
24:31 – 26:06 – Tom on how COVID-19 has impacted Finisterre.
26:12 – 26:44 – Tom shares his advice for anyone thinking about starting or becoming a sustainable business.
26:47 – 28:17 – Tom on the mistakes he made and his most valuable business lessons learned.
28:24 – 29:47 – Tom on how his leadership style has changed and how his team might describe it.
29:51 – 30:46 – Tom on what he’s most proud of about Finisterre.
31:07 – 31:44 – Tom on what’s next for Finisterre.
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