Dr. Rachelle Dené Poth - Mastering Book Marketing for Educators

The Dr. Will Show Podcast

Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology, and earned a second doctorate, focused on Educational Technology.

Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education. She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.

Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI." She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.

Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network. Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.

Takeaways

• Educators must actively market their books themselves.
• Newsletters should provide value without overwhelming readers.
• Social media engagement varies by platform and audience.
• Visual content significantly boosts engagement.
• Building a personal brand is crucial for success.
• Networking is essential for book promotion.
• Choosing the right platform depends on your target audience.
• Feedback and reviews are vital for credibility.
• Planning is necessary for effective educational technology integration.
• Consulting in education requires a long-term commitment. AI is an integral part of education today.
• Consultants must focus on meaningful engagements.
• Authenticity in teaching enhances relatability.
• Visual branding is crucial for content creators.
• Professional photography can elevate your brand.
• Creating content is essential for book marketing.
• Community support is vital for success.
• Consistency in messaging helps build an audience.
• Engaging visuals can capture attention on social media.
• Building relationships can enhance marketing efforts.

Chapters

00:00Introduction to the Dr. Will Show

01:49Navigating Book Marketing for Educators

10:58Building an Engaging Newsletter

18:34Choosing the Right Social Media Platform

28:34Creating Effective Graphics for Promotion

36:47Challenges in Educational Technology Consulting

38:30Embracing Technology in Education

41:48Redefining Consulting and Business Focus

44:35Establishing Your Voice in the AI Landscape

46:58Authenticity in Teaching and Content Creation

52:58Visual Branding and Graphic Design Strategies

58:42The Importance of Professional Photography

01:01:06Marketing Your Book: The Hard Work Begins

01:07:50Building Community and Consistency in Marketing