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Episode 37: Unlocking Innovation at the Intersection of Health, Fitness, and Entrepreneurship with Mike G Hansen
Manage episode 456147123 series 3579438
Dr. Jeremy Koenig에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Jeremy Koenig 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The DNA of Things, host Dr. Jeremy Koenig speaks with health and fitness innovator Mike Hansen, founder of Bridge Health and Versus. With over 25 years of experience, Mike shares how he's revolutionizing the fitness and healthcare industries by bridging gaps, enhancing metabolic health, and empowering entrepreneurs. Dive into a discussion about his operating systems, the intersection of science and fitness, and the transformative potential of resilience. Whether you're an entrepreneur, fitness enthusiast, or curious about innovation, this episode offers insights to redefine your perspective on health and business.
Episode Highlights:
- Bridging Fitness and Healthcare: Mike Hansen’s Bridge Health integrates healthcare services into fitness environments, creating an innovative approach to preventative care.
- Versus: A New Venture Framework: Hansen's Versus redefines entrepreneurship, fostering collaboration and resilience by viewing business as the ultimate competitive sport.
- Jobs to Be Done Theory: Hansen emphasizes the importance of understanding customer needs by focusing on the jobs they aim to accomplish, enabling innovative solutions.
- Non-Consumption Markets: Tapping into markets where services are currently unavailable, like home teeth whitening and GLP-1 integrated metabolic care, drives exponential growth.
- Paradigm Shifts in Fitness: A shift from “look good” to “feel good” drives consumer behavior, prioritizing mental health, mindfulness, and social experiences.
- Business Model Innovation: Hansen champions designing models that maximize consumer value and accessibility, as seen in Bridge Health's insurance-supported metabolic care plans.
- Entrepreneurship Insights: Failure is part of the process, and success lies in competing ideas, reducing risk, and embracing customer feedback early.
- Future of Engineered Wellbeing: Hansen foresees diagnostics moving into homes, AI-driven fitness recommendations, and health optimization as the next frontier in fitness and wellness.
Connect with Mike: https://www.mikeghansen.com/
LINKS:
https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig
37 에피소드
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