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The Ins and Outs of Experiential Marketing with Kim Trieu

24:26
 
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Manage episode 398309398 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.


Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.


How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!


Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us.


Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below.


Key Takeaways:

01:15 What is experiential marketing?

04:05 What is the process of planning an event?

08:00 How do you choose a 'temple moment'?

10:15 Taking educated risks with your experiential marketing event

12:30 What is Kim’s favorite experience that she's put together?

15:00 What happens after the event from a marketing perspective?

16:50 Getting people to your next event: creating authentic interaction

18:20 How event staffing is undervalued (getting good brand ambassadors)

20:15 Using your event to create good content


Connect with Kim Trieu:

Website - kimtrieu.com

LinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

310 에피소드

Artwork
icon공유
 
Manage episode 398309398 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.


Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.


How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!


Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us.


Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below.


Key Takeaways:

01:15 What is experiential marketing?

04:05 What is the process of planning an event?

08:00 How do you choose a 'temple moment'?

10:15 Taking educated risks with your experiential marketing event

12:30 What is Kim’s favorite experience that she's put together?

15:00 What happens after the event from a marketing perspective?

16:50 Getting people to your next event: creating authentic interaction

18:20 How event staffing is undervalued (getting good brand ambassadors)

20:15 Using your event to create good content


Connect with Kim Trieu:

Website - kimtrieu.com

LinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

310 에피소드

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