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Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

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Manage episode 410146155 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.


Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?


As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.


This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.


Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.


If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.


Key Takeaways:

01:32 What is marketing?

02:28 The realities of marketing for small business owners

08:08 Client expectations vs reality: How to avoid overpromising

11:31 Integrating marketing across all business functions

14:36 How to deal with clients who want too much control

18:30 Setting up marketing contracts with clients

20:50 Contract reviews and renewals

23:10 How to help clients set up realistic marketing expectations

25:47 The four pillars of the CARE Factor framework

32:24 How businesses can prepare for marketing results

37:20 Elevating the marketing profession through accountability


Connect with Stevie V Brown:

LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/

Website: https://www.thechangestarter.com/


Resources:

The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix

Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 에피소드

Artwork
icon공유
 
Manage episode 410146155 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.


Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?


As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.


This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.


Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.


If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.


Key Takeaways:

01:32 What is marketing?

02:28 The realities of marketing for small business owners

08:08 Client expectations vs reality: How to avoid overpromising

11:31 Integrating marketing across all business functions

14:36 How to deal with clients who want too much control

18:30 Setting up marketing contracts with clients

20:50 Contract reviews and renewals

23:10 How to help clients set up realistic marketing expectations

25:47 The four pillars of the CARE Factor framework

32:24 How businesses can prepare for marketing results

37:20 Elevating the marketing profession through accountability


Connect with Stevie V Brown:

LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/

Website: https://www.thechangestarter.com/


Resources:

The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix

Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 에피소드

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