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How to Craft Offers That Sell by Solving Client Problems with Eugene Song

37:54
 
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Manage episode 394243233 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.


Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.


Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.


Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business.


Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization.


Key Takeaways:

03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'

07:30 Learning how to put your own skill sets together creatively for your offer

08:40 Understanding 'Speed to Contact'

12:46 Turning 'the offer' into a product service development process

15:00 Sales funnels as the lifeblood of your business

20:50 Making the entrepreneurial mistake of thinking about 'scale' first

24:36 If you learn enough, you'll be able to adjust to anything

26:50 What are the 3 big projects you can accomplish every quarter?

28:47 Mark's initial thoughts on trying ChatGPT when it first came out

33:44 Having a personal digital assistant that can control your desktop


Connect with Eugene Song:

Website - Alien Leads - https://alienleads.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 에피소드

Artwork
icon공유
 
Manage episode 394243233 series 2385502
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.


Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.


Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.


Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business.


Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization.


Key Takeaways:

03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'

07:30 Learning how to put your own skill sets together creatively for your offer

08:40 Understanding 'Speed to Contact'

12:46 Turning 'the offer' into a product service development process

15:00 Sales funnels as the lifeblood of your business

20:50 Making the entrepreneurial mistake of thinking about 'scale' first

24:36 If you learn enough, you'll be able to adjust to anything

26:50 What are the 3 big projects you can accomplish every quarter?

28:47 Mark's initial thoughts on trying ChatGPT when it first came out

33:44 Having a personal digital assistant that can control your desktop


Connect with Eugene Song:

Website - Alien Leads - https://alienleads.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 에피소드

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