How Brands Are Capitalizing on the Metaverse with Mandy McEwen

The DigitalMarketer Podcast

Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing on this movement.

Today’s short, sweet, and snackable episode is hosted by Mandy McEwen who says the metaverse presents incredible opportunities for entrepreneurs and brands to become pioneers on these new virtual horizons. There’s a migration from physical to virtual happening right now that can change the entire economy. Big name brands want to be innovators in this space, and they’re diving in headfirst.

Listen in as Mandy shares why now is the time for you and your brand to map the metaverse.

IN THIS EPISODE YOU’LL LEARN:

• Why beauty and luxury brands are dominating the metaverse
• Which brands are targeting Gen Z in the metaverse (and how)
• Which huge brand filed a patent application for downloadable virtual goods
• Who is partnering to co-create worlds in order to drive participation and loyalty

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Octi
• PlatformE
• Louis the Game
• Blankos Block Party
• Hyundai Virtual Test Drive
• NASCAR and Subnation

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Mentioned in this episode:

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