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Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Beyond Infobesity: Crafting Compelling Content Consistently with Geoffrey Klein

34:38
 
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Manage episode 390705206 series 2394638
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?


As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.


So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder) is suddenly newsworthy again.


This is the advice of Geoffrey Klein, AKA Mr. Purple, author of ‘The Content Beast: Create story-driven content to connect with your audience’.


Geoffrey is sharing the successful strategy behind how he got 352K views on his TEDx talk and the content campaign he did leading up to it.


Old-school marketing values are espoused in today's episode reminding us to continue the conversation with our customers beyond the transaction.


It's about building a relationship; it's about how we make our customers feel.


And to get there, to that place where you've captured your customer's attention and imagination, requires reverse engineering content from what they care about to what you then create.


Learn how Mr. Purple did just that with content pillars that battle 'infobesity' - and more!


Geoffrey Klein is the Founder, President, and CEO of 9 Dots. You can check out his new book, ‘The Content Beast: Create story-driven content to connect with your audience’, at the link below.


Key Takeaways:

01:12 How is content evolving? Appreciating the new distribution tools (and the old model of storytelling)

02:50 Understanding 'infobesity'

04:16 The 11th Commandment: 'Know Thy Audience' (adopting a customer-centric mentality)

07:00 How to connect good content with a revenue stream

08:25 Understanding the Story PAD (Pain, Answer, Difference it makes)

11:58 How to differentiate between content for brand awareness and content for retention (CLV)

16:24 How to justify your content marketing campaign to an executive

18:15 How consistency leads to loyalty (and brand advocacy)

19:36 Why having an integrated content strategy is so important

20:50 How Geoffrey's TEDx talk got so many eyeballs

22:18 'Playing the hits': repurposing successful content and resharing it

25:24 Understanding audience segmentation

27:32 How content connects you (and reinforces that connection over time)

28:50 ‘ERA’: Experiment, Review, Adjust!


Connect with Geoffrey Klein:

LinkedIn - https://www.linkedin.com/in/ggklein/

Buy Geoffrey’s book - Amazon.com: The Content Beast eBook : Klein, Geoffrey: Kindle Store

Website - https://ninedotsmedia.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 에피소드

Artwork
icon공유
 
Manage episode 390705206 series 2394638
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?


As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.


So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder) is suddenly newsworthy again.


This is the advice of Geoffrey Klein, AKA Mr. Purple, author of ‘The Content Beast: Create story-driven content to connect with your audience’.


Geoffrey is sharing the successful strategy behind how he got 352K views on his TEDx talk and the content campaign he did leading up to it.


Old-school marketing values are espoused in today's episode reminding us to continue the conversation with our customers beyond the transaction.


It's about building a relationship; it's about how we make our customers feel.


And to get there, to that place where you've captured your customer's attention and imagination, requires reverse engineering content from what they care about to what you then create.


Learn how Mr. Purple did just that with content pillars that battle 'infobesity' - and more!


Geoffrey Klein is the Founder, President, and CEO of 9 Dots. You can check out his new book, ‘The Content Beast: Create story-driven content to connect with your audience’, at the link below.


Key Takeaways:

01:12 How is content evolving? Appreciating the new distribution tools (and the old model of storytelling)

02:50 Understanding 'infobesity'

04:16 The 11th Commandment: 'Know Thy Audience' (adopting a customer-centric mentality)

07:00 How to connect good content with a revenue stream

08:25 Understanding the Story PAD (Pain, Answer, Difference it makes)

11:58 How to differentiate between content for brand awareness and content for retention (CLV)

16:24 How to justify your content marketing campaign to an executive

18:15 How consistency leads to loyalty (and brand advocacy)

19:36 Why having an integrated content strategy is so important

20:50 How Geoffrey's TEDx talk got so many eyeballs

22:18 'Playing the hits': repurposing successful content and resharing it

25:24 Understanding audience segmentation

27:32 How content connects you (and reinforces that connection over time)

28:50 ‘ERA’: Experiment, Review, Adjust!


Connect with Geoffrey Klein:

LinkedIn - https://www.linkedin.com/in/ggklein/

Buy Geoffrey’s book - Amazon.com: The Content Beast eBook : Klein, Geoffrey: Kindle Store

Website - https://ninedotsmedia.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 에피소드

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