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Neuromarketing and SEO with Giulia Panozzo
Manage episode 455968602 series 3551549
Eli Adams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eli Adams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/
Could understanding how people think and feel give you an edge in SEO?
In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.
00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts
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챕터
1. Giulia Panozzo - Neuromarketing and SEO - 10/1/24 (00:00:00)
2. Meet the SEO Expert (00:01:13)
3. Giulia's Background and Journey (00:02:21)
4. Phobias and the Brain (00:07:09)
5. Exercises That Can Help The Brain Overcome Phobias (00:10:16)
6. What Currently Excites Giulia (00:13:19)
7. Understanding Neuromarketing (00:21:14)
8. How Neuromarketing Principles Can Better The Overall SEO Experience (00:22:28)
9. Improving User Experience with Search Console (00:23:34)
10. The Importance of Familiarity in Branding (00:25:20)
11. Using Microsoft Clarity for Better UX (00:26:17)
12. Understanding Consumer Behavior and Cognitive Biases (00:27:36)
13. Eye Tracking and Other Neural Measures (00:29:00)
14. Tools or Services For Eye Tracking (00:30:38)
15. Psychological Triggers in SEO Copy (00:32:21)
16. Numerical Biases and Marketing Tactics (00:35:04)
17. Heuristics and Decision Making in Marketing (00:37:39)
18. The Role of Emotion and Trust in Marketing (00:41:07)
19. Future of Neuromarketing and SEO (00:44:32)
20. Conclusion and Final Thoughts (00:47:16)
57 에피소드
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