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Corporate America And Its Struggle Accepting SEO As A Primary Channel with Kavi Kardos
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Eli Adams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eli Adams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today's episode features Kavi Kardos, a seasoned SEO evangelist with a decade of experience across industries like entertainment, cybersecurity, and education.
Currently the Director of Organic Growth at Client Boost, Kavi brings a wealth of knowledge from her days at Moz and as a speaker at major SEO events.
Here’s what we dive into:
- Kavi’s Background: Learn about her journey from a content-focused role to becoming a leading voice in SEO.
- SEO in Corporate America: Kavi discusses the challenges SEO professionals face in getting buy-in from corporate leaders who may not see the immediate value compared to other digital marketing efforts.
- Effective Strategies: Insights into making a compelling case for SEO within your organization, addressing common misconceptions and resistance from upper management.
- Evolution of SEO: Reflecting on the changes in the SEO landscape from basic link farms to sophisticated, brand-centric strategies that align with modern search algorithms.
- Collaborative Efforts: How SEO can synergize with other departments like sales and customer service to enhance overall marketing efforts and respond to customer needs more dynamically.
Join us as we uncover the nuances of integrating SEO into the fabric of corporate strategies, ensuring it's not just seen as back-end support but as a crucial part of driving business growth and adapting to digital advancements.
Whether you're an SEO professional trying to advocate for your role, or a business leader looking to understand the strategic value of SEO, this discussion offers vital perspectives and practical advice.
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