279 subscribers
Player FM 앱으로 오프라인으로 전환하세요!
8 Common PPC Mistakes (and How To Avoid Them)
Manage episode 451874505 series 1273522
Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
467 에피소드
Manage episode 451874505 series 1273522
Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
467 에피소드
All episodes
×1 Digital Marketing Predictions for 2025 (HISTORIC Changes Coming) 43:55
1 Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44) 24:51
1 Could Google’s First YoY Drop in Users Spell the End? (Dojo #43) 38:24
1 Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41) 56:15
1 Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40) 50:06
1 ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39) 49:35
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.