'Apple Mail-Geddon!'

The Digital Marketing Podcast

Daniel Rowles, Ciaran Rogers, and Louise Crossley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Rowles, Ciaran Rogers, and Louise Crossley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 24:28

MP3•에피소드 홈

One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users.

For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing.

Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could quickly become a lot less effective.

Discover the impact these changes will have on your email marketing this autumn. Learn what it means for your business right now and what you need to do before these changes take effect.

Useful Links

Read the official announcement from Apple in June: https://www.apple.com/uk/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/

Litmus Commentary on Apple Mail changes. Includes more technical insight into how Apple's new Privacy Protection feature in Mail Apple Mail works.

https://www.litmus.com/blog/apple-mail-privacy-protection-for-marketers/

Get the latest Data on Global Email Client Share

https://emailclientmarketshare.com/

101 에피소드

#MBA #Business #Marketing #Daniel Rowles #Ciaran Rogers #Channel #Digital #Internet #Media #Mobile #Multi #Online #Social #Louise Crossley #PPC #SEO