Is Social Media A Toxic Ingredient?

The Digital Marketing Podcast

Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms.

“The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates. “

In the wake of this news, Daniel and Ciaran discuss ‘Is Social Media Toxic?” exploring different angles to the debate. For those who decide it is, what could or should be done about it?

We invite listeners to get in touch with their perspectives? What are your thoughts on this subject and how is your organisation or brand intending to work the marketing mix in the current marketing environment going into 2022 and beyond.

Listen in and join in the debate.

Useful links

Lush Press Announcement https://weare.lush.com/press-releases/lush-is-becoming-anti-social/

Understanding Negativity Bias https://positivepsychology.com/3-steps-negativity-bias/

Facebook Experiments into Negativity and Positivity https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook-manipulated-689003-users-emotions-for-science/

Wall Street Journal article on leaked Social Media research https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739

Instagram’s response to the above Wall Street Journal Article https://about.instagram.com/blog/announcements/using-research-to-improve-your-experience

CIM https://www.cim.co.uk/newsroom/

IAB Code of Ethics https://www.iabcertification.com/overview/code-of-ethics/

BIMA https://bima.co.uk/about-bima/