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Josh Lancaster에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Lancaster 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
OFFERS: MST App ’1 Week Free’, LBSC MasterClass ’Pay What You Want’ | E90
Manage episode 347425589 series 3417618
Josh Lancaster에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Lancaster 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
0:00 MST Systems App release and offer!
11:39 Strongman Technical MasterClass details
100 에피소드
Manage episode 347425589 series 3417618
Josh Lancaster에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Lancaster 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
0:00 MST Systems App release and offer!
11:39 Strongman Technical MasterClass details
100 에피소드
모든 에피소드
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The Diary Of A Strongman
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1 Kaos English Championships: Josh and Mollie's approach to optimising technique and strategy 1:02:24
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We discuss how we will prepare for Kaos English Championships - including event intricacies and how aim to avoid common pitfalls. Event 1 Log for reps. All reps Floor to Overhead, 12" Log for all Classes. 60s time limit. All kit allowed including Grip Tops. Event 2 3 reps on lighter axle bar into rep out on deadlift bar 60s time limit. All kit allowed including suits. Event 3 Farmers Walk 10m+10m+10m Choice of Weights used. Two lengths must be completed in the 60s time limit to score if chosen the heavier weight. No straps or adhesive substances DW Farmers used Event 4 Yoke/Sandbag run Yoke to be carried 10m then Sandbag Carried same 10m before loading over your own yoke. Strength Shop Riot Yoke + Strength Register Sandbags All kit allowed including Grip Tops but any adhesives are banned Bag can be carried and loaded in any way Event 5 Sandbag to Shoulder Medley 60s Time Limit Strength Register Bags Sandbag must be fully on shoulder and dropped forward…
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The Diary Of A Strongman
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- long term flexibility - short term positioning - ideally weight distribution - how should we move the bar - fixed axle, what’s the difference?
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The Diary Of A Strongman
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1 Fix Imposter Syndrome | With ’The Strongman Psychologist’ | E110 31:03
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In this episode of the British Strongman Podcast, we discuss Imposter Syndrome and it's affect on Strongman competition. 🤔Many of us have felt like imposters at one point or another in our lives. Whether it’s in our personal or professional lives, this feeling can be very debilitating. But how do we deal with imposter syndrome, especially when it comes to Strongman competitions? 😊It’s important to understand that imposter syndrome is actually quite common. It’s estimated that 70% of people will experience imposter syndrome at some point in their lives. So, if you’re feeling like an imposter, know that you’re not alone. 🙋♀️🙋♂️One of the best ways to deal with imposter syndrome is to talk to someone about it. This can be a friend, family member, therapist, or even a coach. Talking about your feelings can help you to understand them better and can also help to dissipate some of the power that they hold over you. 🤙Another way to deal with imposter syndrome is to focus on your positive accomplishments. Write them down and refer back to them when you’re feeling like an imposter. This can help you to remember that you are capable and that you have proved it in the past. 🎯 Finally, it’s important to have realistic expectations. No one is perfect and everyone has room for improvement. When you’re feeling like an imposter, try to remember that everyone experiences these feelings at times and that you’re not alone in this. This podcast is all about bringing access to Strongman programming and technical excellence to everyone. Content credit to Josh Lancaster and Kurtis Cusimano. 📷 Instagram: Josh: https://www.instagram.com/josh_lancaster_strongman_u80kg/ Shane: https://www.instagram.com/mstsystems/ Kurtis: https://www.instagram.com/the_strongman_psychologist/ 👨💻 FREE 14 Day Trial Strongman Technical Coaching: https://www.britishstrongmancoaching.com/products/innercircle14dayfreetrial/ 👨💻 FREE 7 Day Trial Strongman Programming: https://www.mstsystems.co.uk/subscribe…
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The Diary Of A Strongman
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1 Dizzy On Log, Bracing On Deadlifts, and How Much We Should Improve | E109 16:22
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In this episode of the British Strongman Podcast, we discuss ways that have helped us stop going dizzy on the log press. This podcast is all about bringing access to Strongman programming and technical excellence to everyone. Content credit to Josh Lancaster and Shane Jerman. 📷 Instagram: Josh: https://www.instagram.com/josh_lancaster_strongman_u80kg/ Shane: https://www.instagram.com/mstsystems/ 👨💻 FREE 14 Day Trial Strongman Technical Coaching: https://www.britishstrongmancoaching.com/products/innercircle14dayfreetrial 👨💻 FREE 7 Day Trial Strongman Programming: https://www.mstsystems.co.uk/subscribe…
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The Diary Of A Strongman
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1 Strongwoman Pathway (UK) and Programming Principles For Busy Women | With Mollie Wagstaff | E108 57:25
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0:00 Strongwoman Pathway (UK) 8:47 Becky Noon Client Case Study 21:34 Programming Principles For Busy Women 38:34 How To Prioritise When Only Time For A Short Prep 43:38 Mollie’s Coaching Philosophy 46:42 How To Come Back From Injury 52:49 Mollie’s Ideal Client - 3 Principles 6 Week Trial With Mollie: https://www.britishstrongmancoaching....…
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The Diary Of A Strongman
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1 Underrated or Overrated: Eddie Hall, SBD Belts, Back Squats | E107 22:34
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In this episode of the British Strongman Podcast, we discuss whether things are overrated or underrated. We discuss Eddie Hall, SBD Belts, and Back Squats. This podcast is all about bringing access to Strongman programming and technical excellence to everyone. Content credit to Josh Lancaster and Shane Jerman. 📷 Instagram: Josh: https://www.instagram.com/josh_lancaster_strongman_u80kg/ Shane: https://www.instagram.com/mstsystems/ 👨💻 FREE 14 Day Trial Strongman Technical Coaching: https://www.britishstrongmancoaching.com/products/innercircle14dayfreetrial 👨💻 FREE 7 Day Trial Strongman Programming: https://www.mstsystems.co.uk/subscribe…
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1 250kg To 350kg Deadlift (Tim’s Programme) and The Weight Class Strongman Pathways | With Tim Daglish | E106 40:11
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0:00 Pathway For Aspiring Weight Class Strongman (Tested and Untested) 34:26 How To Get From 250kg - 350kg Deadlift
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The Diary Of A Strongman
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1 ’If You’re Gonna Play The Game, Play The Game...’ | E105 25:01
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In this episode of the British Strongman Podcast, we talk about the idea of still getting stuck in and committed to the competition, even if your prospects of winning are low. Next we talk about the next trends in Strongman (and also what we'd like to see). We also break down Dan's axle clean and jerk technique from numerous angles. This podcast is all about bringing access to Strongman programming and technical excellence to everyone. Content credit to Josh Lancaster and Shane Jerman. 📷 Instagram: Josh: https://www.instagram.com/josh_lancaster_strongman_u80kg/ Shane: https://www.instagram.com/mstsystems/ 👨💻 FREE 14 Day Trial Strongman Technical Coaching: https://www.britishstrongmancoaching.com/products/innercircle14dayfreetrial 👨💻 FREE 7 Day Trial Strongman Programming: https://www.mstsystems.co.uk/subscribe…
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The Diary Of A Strongman
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1 From Failure To Record `Breaker | With Paul Smith | E104 1:16:19
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Chapters: 0:00 Intro 0:16 ✅ Training Specificity Importance? 12:48 ✅ Cardio For Strongman? 27:18 ✅ Training Phases Simplified! 39:37 ✅ Periodisation For Injury Prevention! 43:50 ✅ Considerations For Natty Athletes? 50:31 ✅ How To Balance Training With Life! 1:05:02 ✅ Pre-Workout Nutrition For Strongman…
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1 ’Everything is Wrong’...Josh and Shane React to OSG u80kg Documentary | E103 17:24
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In this episode of the British Strongman Podcast, we talk about the idea of embracing your personality traits and how this transfers to elite performance. Josh and Shane react to: World's Strongest Man u80kg | WIN or DIE trying. Watch the full @Official Strongman COM documentary here: https://youtu.be/dlplFLtI0Ic This podcast is all about bringing access to Strongman programming and technical excellence to everyone. Content credit to Josh Lancaster and Shane Jerman. 📷 Instagram: Josh: https://www.instagram.com/josh_lancaster_strongman_u80kg/ Shane: https://www.instagram.com/mstsystems/ 👨💻 FREE 14 Day Trial Strongman Technical Coaching: 👨💻 FREE 7 Day Trial Strongman Programming: https://www.mstsystems.co.uk/subscribe…
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The Diary Of A Strongman
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1 Making Weight For Strength Sports (DON’T CUT WEIGHT) with Dan ’Flash’ Ashcroft | E100 50:54
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0:00 Flash's Weight Cut Protocol (From 4 Weeks Out) 7:10 Sweat Protocol Baths vs Sauna 17:22 Water Loading Hack 19:25 What We Do Once We've Made Weight - REHYDRATION 27:03 How Much Do We Find Ideal To Cut For Maximum Performance 34:13 The Resources We Have Used To Learn To Cut 37:04 Why You SHOULDN'T Cut Weight 42:11 The TRUTH About Cutting Weight For Strongman…
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1 Which Song Did Radio 2 Listeners Dedicate To Josh’s Dumbbell World Record? | E99 5:47
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1 Josh u80kg Dumbbell World Radio Interview (Beyond Radio) | E98 9:48
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