Noah Kagan: Revealing The Marketing Strategy I Used To Build A $100M Business

The Dealroom with Shamus Madan

In this episode, Shamus Madan converses with Noah Kagan about his journey from his early marketing experiences to his time at Facebook and Mint. They discuss 'Test and Invest', a strategy used by AppSumo, and Noah shares advice he'd give to his younger self.

Not long after graduating from UC Berkeley, Noah became employee #30 at Facebook, where he invented status updates, developed the Facebook ads platform, and worked on the very first version of Facebook's mobile app. Since 2010, Noah has been Chief Sumo of Sumo Group, a $100 million company offering e-commerce and marketing tools that help millions of small businesses grow their audiences and reach more customers.

This is the marketing strategy Noah used to build Mint.com and his businesses to tens of millions in revenue.

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(0:00) Introduction and Noah Kagan's early experiences in marketing (5:44) Reflections on entrepreneurship and college experiences (7:26) Noah's decision to work for Intel and side hustles (14:01) Landing a job at Facebook and early experiences (21:57) Mark Zuckerberg's influence on Noah's leadership style (24:35) Dealing with being fired from Facebook and life trajectory (31:05) Mint's initial user acquisition strategy and success (34:35) Discipline and business strategies during good times (36:33) Introduction of 'Test and Invest' - a strategy used by AppSumo (38:54) Noah Kagan's advice to his eighteen-year-old self (39:23) Closing remarks and end of the interview