5 Reasons to Sell on the Walmart Marketplace

The DealNews Seller's Guide

Walmart's marketplace has been around for 12 years, but they're just starting to get serious. Before you dive in, learn about five reasons why you might want to become a Walmart Marketplace seller.

Walmart's multi-seller marketplace has been around for 12 years, but they're just beginning to get serious. According to Marketplace Pulse, the Walmart Marketplace's gross merchandise volume more than doubled in 2020, with sales growing by more than 100 percent in the third quarter. Last summer Walmart partnered with Shopify, a platform providing e-commerce tools to sellers. Then they added the e-commerce platform BigCommerce early in 2021.

SEE ALSO: What Is a Multi-Vendor Marketplace?

So is now the time to jump on board with Walmart? Here are five reasons why selling on the Walmart Marketplace might be right for you.

1. First of all, it's free and easy to begin selling.

Right now Walmart has no setup fees, unlike some other multi-seller marketplaces. Just sign up to become a Walmart Marketplace seller. You can begin selling with only your own overhead to worry about once you've been approved.

2. Another perk is that Walmart offers top-tier analytics and inventory management.

The Walmart Marketplace wants to woo sellers with some of the best e-commerce analytics and inventory management available, thanks to partnerships with companies like Shopify and Payoneer. Right now, those tools include Shopify's inventory and order management system and bulk listing editing. And don't forget Walmart's recent fulfillment service rollout.

A third reason to consider this marketplace is that you don't have to pay subscription fees as a Walmart seller.

At the moment, there are no subscription or monthly fees to sell on the Walmart Marketplace, on top of zero setup fees. Amazon's individual selling plan makes you hand over 99 cents per unit sold, and its professional selling plan costs about 40 dollars per month. But you can sell and keep selling for free at Walmart.

3. You're also certain to gain the trust of many new buyers as a Walmart seller.

Walmart is a brand that many shoppers trust. Even better, Walmart's online shoppers are considered more desirable, by and large, than its in-store shoppers. A University of Arkansas study suggests that while Amazon still has a higher percentage of buyers with an income range between 50,000 and 125,000 dollars, Walmart seems to be getting online shoppers who are more like those Amazon buyers demographically than its in-store customers.

4. Our final reason to consider the Walmart Marketplace is that it's growing.

According to Marketplace Pulse, the Walmart Marketplace was outperforming both eBay and Amazon as of May 2020. Getting in on the ground floor of a growing marketplace means more traffic being driven directly to you and your products, at least in the short term. That can lead to higher profits from the minute you sign up.

If you liked what you heard, be sure to subscribe so you'll never miss a new one. And if you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com , or send an email to [email protected].

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