Episode 5 - Design - Sam O'Brien - UX Manager EMEA


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Sam O'Brien has 10 years’ experience in design, user experience and most recently conversion rate optimization.

For the past 2+ years Sam has worked for RingCentral where he manages a small team of designers, developers and analysts focusing on the EMEA market and growing the business.

Before that he was heavily in the automotive industry doing a number of freelance projects launching and growing products. He has moved from print, to digital, to UX to leadership.

His biggest achievement this year was the launch of the new RingCentral Australia Brand, where he worked closely with the product, marketing, sales and executive teams to provide a solution for the new market.

1. During our discussion we covered a number of points, however the key areas are

2. His background - how did he get into design and what are some his key influences for work

3. The industry - what is happening now and how has the UX / UI / Design sphere evolved over time.

4. Coaching and mentoring - what are his views on how you should get into the world of design.

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