339. Scale content but throttle services

The Daily Advocate

Original article: https://kevin.me/scale-throttle/

Full post:

Seth Godin wrote a post last week that resonated with me.

I’ll copy it below in it’s entirety because it’s short:

No matter what it is you’re cooking, if you put too much in the pot, it’s not going to come out as well.

Very few things scale forever.

The hardest moment to stop scaling our work is the moment when it’s working the best.

And that’s precisely the moment when we need to have the guts to stop making it bigger.

The business world seems to be focused on scale and growth at all costs.

But in my experience, marketing professionals who pursue it without a throttle often find themselves doing shoddy work for unpleasant clients at low margins.

So what if you could have a highly effective, profitable, and small business?

I believe you can.

In fact, I think it’s the better way to operate a marketing practice.

Distribute your free content widely and sell your products at scale. But keep your services limited.

You’ll likely sell more easily (due to inherent scarcity), at higher prices, for more loyal clients, while delivering even better results because your focus is not watered down.

It’s also a lot less stress.