Ep. 5 - The Art of Marketing in The Commercial Real Estate Arena with Shannon Bedinger and Ashlyn Wooten

The CRE Connection · Samy Soussan

Today, we're exploring the fascinating crossroads of marketing and commercial real estate with the insight of Shannon Bedinger and Ashlyn Wooten, both at the helm of their own marketing firms. As we navigate their stories, you'll hear about Shannon's leap from architecture to marketing and her ascent to the role of Chief Marketing Officer at Midway, along with Ashlyn's evolution from real estate agent to a maestro of marketing across various domains. They each shed light on the rollercoaster of entrepreneurship and the invaluable perspectives they contribute to the industry from their diverse experiences.

Listen in as we tackle the nuts and bolts of commercial real estate marketing strategies and expertise. You'll gain a glimpse into how they collaborate on entering new markets, developing national media plans, and refining business tactics, especially amidst the industry's pivot to digital marketing. We delve into the critical role of data and analytics, tailoring strategies to client needs for leasing and sales, and discuss the unique value they provide as problem solvers, emphasizing the extensive understanding required for the market's marketing demands.

Finally, our conversation celebrates the power of relationship-driven strategies and the imperative to grasp different market areas, from urban cores to expanding suburbs. Also, you'll discover the intricate pressures of marketing within real estate development, the import of targeted campaigns, and the extensive work that goes into crafting effective marketing initiatives. Stay tuned for an episode brimming with insights and strategies that illuminate the dynamic and multifaceted world of real estate marketing.

▶️ If you're interested in learning more about Jason, check out the following links:
▶ Ashlyn Wooten - LinkedIn:https://www.linkedin.com/in/ashlyn-wooten/ | Website: https://www.createjabbr.com/
▶ Shannon Bedinger - LinkedIn: https://www.linkedin.com/in/shannon-bedinger/ | Website: https://www.7rvrs.com/
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▶️ Check out my Website: https://creconnection.transistor.fm/
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