Getting Sponsors for Podcasts and Events with Alex Durant

The Company Show

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors.

But most is not all, and if it’s a path you’ve deemed the right one for your show, I want you to have all of the information you need to create a great package.

So, sponsorships! I’ve never had them for this show, nor have I arranged them for the Podcasting for Business Conference so far—although that will be changing this year!

That means I don’t have the absolute latest, up-to-the-minute best practices on what makes a great sponsorship package, and how to communicate them. I’m lucky enough to know someone who does, however.

Alex Durant is the owner of **Durant Consulting Inc.**, where, essentially, she takes everything that can be a nightmare about coordinating large events with lots of sponsors and takes care of everything.

She works with companies to develop sponsorship packages and decks and coordinates to make sure everything is delivered as promised. For this reason, she is extremely sought after. I can tell you, if wrangling sponsors is anything like wrangling affiliates for big events; it’s a huge job with a lot of moving parts.

It was actually talking to Alex that convinced me to open up the Podcasting for Business Conference to sponsorship this year. I’m so excited to bring you our conversation, where Alex shares how to think about sponsorship as it relates to your podcast and environment.

Listen to the episode below or read the blog post here: podcastingforbusiness.com/85

Tune in to the full episode to learn about:

• How to incorporate sponsors into different podcast formats
• The sponsorship real estate
• Sponsors: When to look, how to choose, how to approach
• Leveraging industry connections for visibility
• How to build your sponsorship deck
• Ensuring clarity in sponsorship contracts
• The recap deck
• How to deal with a disappointed sponsor
• Technical issues with podcast ads

Share Your Expertise at PFBCon 2024

As a final note today, please remember that speaker applications for this year's Podcasting for Business Conference are open now!

If you have a skill, strategy, insight, or methodology that you think a business owner who podcasts needs to know, then I want to hear about it.

Head over **here** and fill in the form that you find there to tell me and my team what you want to share with the community at the Podcasting for Business Conference.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Just because someone might be willing to give you some dollars, is it worth the reputation of having them as a sponsor? For your reputation, does it make sense at all?” - Alex Durant

"The real winning blueprint for sponsorships is audience engagement.” - Megan Dougherty

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Alex Durant Website | Instagram | LinkedIn | Facebook

Related:

• Should You Get a Sponsor for Your Company Podcast?