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#The Community-Led Growth Show - Episode 09 w/ Lloyed Lobo, Co-Founder & President at Boast.AI.
Manage episode 317831534 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Lloyed Lobo, Co-Founder & President at Boast.AI and Co-Founder and Co-Chair at TractionConf.io.
Lloyed kicks off the show by sharing the strategic value to companies that have a Community-Led Growth Go-To-Market (GTM) motion, through his previous experiences in startups. Boast.AI built a community for innovators and those who support them through events and other engagement strategies. He shares the differences between building a community around a product vs. building a community of practice.
Focus on the passion for building community, not strictly the ROI of it. By serving one audience specifically, then it'll give you clarity for how to build a sphere of influencer around that ideal customer profile (ICP).
LLoyed shares best practices for measuring the ROI of community, and it's not all about the revenue attributed to community.
Follow LLoyed on Twitter.
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