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The Community-Led Growth Show - Episode 08 w/ Grace Cheung, Social Media & Community Manager at Lattice.
Manage episode 317501175 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Grace Cheung, Social Media & Community Manager at Lattice.
Grace Cheung has been a community professional for about 8 years, the last 2 of which have been at Lattice. Resources for Humans (RfH) is Lattice's global HR community serving all professionals within the HR function, growing to 14,000+ members.
When joining Lattice, she listened to members of the community to better understand their goals and had strong guidelines for their community. RfH has an active ambassador program, since she cannot speak and help every member of the community and help them all. They have regular community rituals, keeping members continuously engaged and creating something that members look forward to.
Grace built community engagement channels to meet members where they are and have a strong sense of community.
She shares how they're measuring ROI and influencing revenue growth at Lattice. Ending the episode, she shares her tips for companies just starting out on their community-building journey.
Follow Grace on Twitter
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