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Recognizing the Power of Event-Led Growth with Mark Kilens from Airmeet | S:2 Ep:20
Manage episode 378034979 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)
In this episode, Mark shares:
- What the term “event-led” really means
- The many forms events can take: user groups, webinars, etc.
- Why events are one of the most impactful methods of marketing
- Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
- How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
- How setting clear goals for community events allows for better measurement and more meaningful KPIs
Additional Links:
- Follow Airmeet on LinkedIn
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