12 Reasons Why Your Clinic Website Isn’t Ranking | Clinic website, chiropractic website, SEO, local SEO, Ep. 19

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.

Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think.
Here’s what you can expect to take away from this episode on why your clinic website isn’t ranking:

• Some SEO best practices
• Simple changes you can make to your clinic’s website to help it perform better
• Why knowing your buyer persona or target audience is so critical
• Common reasons your website isn’t ranking
• And more

Designing a clinic website is no small task; there are a lot of moving parts. But don’t give up! With a little help, getting those online connections will be a walk in the park, and once you have those, you have a website that’s getting you the ranking you deserve.

Show Notes:

• [00:01:49] I just put my website together; do you have any tips and resources to help?
• [00:03:02] Do particular website platforms come with SEO features?
• [00:04:45] Can I copy and paste if I’m creating a new website or switching website platforms?
• [00:05:42] Do I need to know my target audience before I build my clinic’s website?
• [00:06:22] What are white hat SEO tactics?
• [00:07:54] What is SEO exactly?
• [00:08:57] Should I write general or generic content to attract more people?
• [00:10:57] What are SEO keywords?
• [00:17:33] Does my page load speed have anything to do with my website ranking?
• [00:19:00] Are SEO best practices important, and what are they?
• [00:20:57] I don’t know how to get quality backlinks to my website.
• [00:23:33] Will the user experience (UX) help me rank higher on Google?

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