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From Chaos to Cash: Robin Robbins’ Blueprint for MSP Domination
Manage episode 432725885 series 3299099
Kevin Lancaster and Channel Program에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin Lancaster and Channel Program 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Buckle up- in the latest Channel CEO Podcast, Kevin Lancaster sits down with industry titan Robin Robbins. She dives into the chaos of hyper-competition, inflation, and election-year uncertainties, serving up a masterclass in turning challenges into profits.
Robin doesn’t sugar-coat it. The stagnant economy and tough labor market are real, but so are her strategies. First up: target high-value clients. Dump the low-margin accounts and focus on those who are profitable and see your value. Her mantra? Fewer clients, higher profits.
Trust-based marketing is next. Forget wasting money on digital ads. Robin champions strategic partnerships, networking, and even old-school direct mail with telemarketing to build credibility and trust.
The real game-changer? AI. Robin reveals how AI can transform your business, from automating tasks to crafting killer marketing content. It’s a tool to engage clients and position yourself as a cutting-edge MSP.
Ready to turn chaos into cash? Don’t miss this episode. Robin Robbins doesn’t just talk survival; she shows you how to dominate. Listen now for your blueprint to MSP success.
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