What Is a Career in PR Like? In Conversation with a PR Managing Director

The Career Discovery Podcast

#42 - In this episode, we’re excited to introduce you to Laura, a Managing Director in the UK’s public relations (PR) industry. With an abundance of insights and wisdom gathered along her inspiring career journey, Laura is here to share her expertise. Tune in now to embark on a firsthand journey through Laura’s incredible experiences and gain valuable knowledge in the dynamic world of public relations!

Laura kindly shares with us:
Area of expertise (04:43)

• Common PR role misconceptions
• The PR role’s purpose
• An industry overview
• Typical PR agency structure
• A day in the life of a PR executive
• Enjoyable aspects of the role
• Role challenges
• Proudest career moments

Career journey (41:16)

• Laura’s journey from aspiring lawyer and TV researcher to PR MD
• Career highlights
• Career challenges
• The importance of role models and mentors

Advice (01:12:54)

• Valuable education, training, skills and experience for aspiring PR professionals
• The future of PR
• Advice and resources for those interested in PR careers:
  • CIPR
  • PRCA
  • PR Week
  • PR Moment
• Podcasts:
  • PR Moment
  • PRovoke Media
  • Future Proof
  • When It Hits the Fan
  • PRO Talks
• Wisdom for her younger self and for you!

We’ll also cover these topics:

• Career path and development: Navigating career choices and growth.
• Networking and relationship building: Building strong professional networks and relationships.
• Professional growth and skills: Advancing skills and expertise in your field.
• Challenges and confidence: Overcoming obstacles and building self-assurance.
• Company environment: Thriving in boutique work settings.

Whether you’re exploring a career in PR, just starting your journey or aiming to advance in the field, Laura’s insights will ignite your passion and drive for success. Join us for an enlightening conversation brimming with actionable takeaways, offering a fresh perspective on PR and career growth!
→ Show notes, links & more
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