626: The 3 Pillars of Brand Positioning

The Business of Boutique Fitness

Lise Kuecker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lise Kuecker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

11d ago 13:53

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Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.

That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning.

Here’s a sneak peek:

Dive deep: research and really get to know your audience and ideal client avatar
Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses
Define and differentiate: communicate consistently what sets your studio apart
Cultivate creativity: seek inspiration from other brands and unleash your imagination
Execute effectively: intentionally incorporate your brand positioning into everything

Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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