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32. Why It's Important to Increase Customer Value with Will Laurenson
Manage episode 327377569 series 3344869
Burhaan Pattel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Burhaan Pattel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of The Marketing Stack podcast I was fortunate to talk about increasing customer value with Will Laurenson. Will educated me on the differences between increased increasing conversion rates and increasing customer value.
He helped me realize that most marketers are chasing the dream of increasing conversation rates while not always benefit the business in the long run.
I hope you enjoy the episode as much as I enjoyed making it with Will.
Will is a Customer Value Optimisation consultant, helping e-commerce brands optimise their customer journeys for conversion and customer values. If you’re looking for a better ROI on your marketing spend, and higher customer lifetime values, get connected with him on LinkedIn or Twitter.
Will is also the host of the Customers Who Click podcast (www.customerswhoclick.com), a weekly interview with leading marketers from every aspect of the industry.
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