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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett
Manage episode 484288461 series 2941560
Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.
We share:
- How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
- Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
- Why we feel B2B marketing is way more rewarding than B2C
- How to manage client expectations in technical PR
- What effective content repurposing looks like in practice
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show
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