최고 Marketing Consultant 팟캐스트 (2025)

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LinkedIn PREMIUM Pages - new feature alert! Ep 147 4:36

1d ago4:36

4:36

Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. Watch the video of this episode on YouTube: https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp 00:00 In…

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176. How to Stand Out as an Easy "Yes!" 17:58

3d ago17:58

17:58

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects? Then join my special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media? Are you devoting too much creative energy brainstorming captions and editing videos than…

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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators) 12:40

5d ago12:40

12:40

Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…

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How to Set and Achieve EVERY Goal You Have for 2025 29:14

6d ago29:14

29:14

Ready to make 2025 your most successful year yet? Good, because in this episode, you'll discover: Proven steps to set goals that stick – and the key actions to ensure you actually achieve them. The #1 reason people fail to achieve their goals – and a simple way to overcome it. Why goal setting is essential for achieving anything worthwhile in life …

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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1) 23:44

7d ago23:44

23:44

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…

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Side Hustle v. Jump Ship: Insights from Jenny Kay Pollock Ep 146 12:52

8d ago12:52

12:52

Join me as I welcome Jenny Kay Pollock, who delivered a talk at the SHIFT-LIVE-A-Thon event, "Side Hustle v. Jump Ship." 00:16 Jenny's Background and Side Hustle Journey 01:00 Leveraging AI in Business 02:48 Side Hustle vs. Jumping Ship 03:44 Evaluating Your Current Situation 04:51 Building a Solid Foundation 05:29 Strategies for Side Hustles 06:12…

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175. Crafting Unforgettable Client Experiences with Jeffrey Shaw 32:35

10d ago32:35

32:35

What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most importantly, how do you keep them coming back again and again? Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called, "Sell to the Rich" where h…

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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes) 8:29

12d ago8:29

8:29

Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…

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Happy New Year! Let's Smash 2025! 3:16

13d ago3:16

3:16

A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support. I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect! Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Con…

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LinkedIn for Course Creators CHECKLIST Review Ep 145 17:01

14d ago17:01

17:01

This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators 00:00 Introduction to LinkedIn for Course Creators 00:25 Background and Course Overview 01:36 Tip 1: Promote in Your Heade…

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073 - Master Your PR Strategy (Secrets From A Pro) 29:04

15d ago29:04

29:04

Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…

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174. Make this the year your business stands out 18:00

17d ago18:00

18:00

Register for the Coaching-as-Marketing Blueprint training. (It's FREE) https://awesomevideomakers.com/blueprint/ Can you make this be the year that your business stands out? Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest. Two teams face the same rough weather, yet their experiences coul…

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Happy Christmas! 1:57

20d ago1:57

1:57

A brief festive message from me to you! Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy. 1 - Take this free quiz to understand why you aren't getting the leads and clients you need. 2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy. …

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Are You A Speaker? Listen to this LinkedIn Profile Mini Audit of Nancie Steinberg Ep 144 8:15

22d ago8:15

8:15

Are You A Speaker? Watch this LinkedIn Profile Mini Audit of Nancie Steinberg https://www.linkedin.com/in/nanciesteinberg/ Watch it on YouTube: https://youtu.be/VjQQzChK7bI?si=lcLUiKsLaqibDLkE?sub_confirmation=1 Tips for Optimizing Your LinkedIn Profile for Speaking Engagements HEADLINE: ✅ Include the word "speaker" prominently. ✅Consider the most …

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173. Why Great Coaching is Your Best Marketing Strategy in 2025 10:27

23d ago10:27

10:27

Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass c…

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From Invisible to Everywhere: How Smart HR Consultants Repurpose Their Content 35:35

27d ago35:35

35:35

💡 Struggling to market your HR consultancy without burning out? This week on the podcast, I’m joined by the brilliant Shelly Terry to talk about something every HR consultant needs to know: How to repurpose your long-form content effectively. 🎙️✨ Here’s what you’ll discover: 👉 How to do more marketing with less effort. 👉 Why long-form content is yo…

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Why Mindset Matters In Business Growth with Terry Bean Ep 143 46:09

29d ago46:09

46:09

Why Mindset Matters In Business Growth with Terry Bean Ep 143 First aired on YouTube on March 26, 2024. Watch it on YouTube: https://youtube.com/live/89y2g4ptRjo?sub_confirmation=1 Key Tips from Terry Bean Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36) Cultivate an …

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172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell 20:09

1M ago20:09

20:09

What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed…

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Alcohol-Free Living: Tips and Tricks to Help You Quit or Reduce Your Intake 29:11

1M ago29:11

29:11

In this episode, we dive deep into alcohol and why you might want to give it up. Tune in and discover: How to handle nights out and the tricky questions that come when you say, “I’m not drinking.” The truth behind the industry’s claims about alcohol – and why they’re not as accurate as you think. Is giving up alcohol really that hard? It might be e…

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072 - Easy Social Media Videos (Without Being On Camera) 9:25

1M ago9:25

9:25

Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…

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Transform Your LinkedIn Profile with a Mini-Audit Featuring Dr. Sina Smith Ep 142 17:10

1M ago17:10

17:10

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Dr. Sina Smith - Medical doctor, speaker, author. https://www.linkedin.com/in/sinasmithmd/ TIPS we covered include: ▪️ Optimizing your ABOUT statement to speak to your ideal target audience ▪️…

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171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck 29:43

1M ago29:43

29:43

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world n…

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071 - How to Create a Brand That's Uniquely YOU 34:58

1M ago34:58

34:58

Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…

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Alcohol: How It Can Destroy Your Productivity, Your Potential, and Your Life 33:02

1M ago33:02

33:02

This episode is all about alcohol and the damage it's doing to you, your business and your life. So tune in and discover: How even the smallest amount of alcohol disrupts your ability to be the best version of yourself. What alcohol costs you - and it isn't just the cash in your pocket. Alcohol is relatively safe, right? WRONG. It actually kills mo…

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070 - Secret To Saving Hours Creating Videos (Easier Than You Think) 8:37

1M ago8:37

8:37

Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…

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Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - Ep 141 38:46

1M ago38:46

38:46

Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - featuring Laurie-Ann Murabito Watch it on YouTube: https://youtube.com/live/sH9GrBsgOJ8?sub_confirmation=1 Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients Understanding Your Target Audience (00:04:25) Con…

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170. How your upbringing has programed you to fail at business - with Brad Powell 7:47

1M ago7:47

7:47

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically…

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HRBSS Black Friday Bonanza: Double the Value, Half the Price 6:10

2M ago6:10

6:10

Wanna build your business for half price? Then check out this mini bonus podcast. And then join the fun here. Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy. 1 - Take this free quiz to understand why you aren't getting the leads and clients you need. 2 - Get a copy of my book, “How to Land Your D…

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The HR Consultant’s Complete Guide to Using ChatGPT & 10xing Your Marketing Efforts 31:09

2M ago31:09

31:09

This episode is all about Chat GPT and how you can use it to create your marketing materials. So tune in and discover: How Chat GPT can create your marketing materials for you - in minutes. What prompts I use - and you can steal and use so you always get the best content possible. The types of content that Chat GPT can create for you (Hint - it's a…

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069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making) 29:31

2M ago29:31

29:31

Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…

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LinkedIn Tips for Coaches & Speakers. A LinkedIn Profile Mini-Audit of Melissa Trumble Ep 140 14:46

2M ago14:46

14:46

Are you a coach or speaker looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Melissa Trumble https://www.linkedin.com/in/melissa-trumble/ Watch this on YouTube: https://youtu.be/o822Swv9BsA TIPS we covered include: ▪️ Updating your LinkedIn Header Image to match your current business goals, changing it…

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PR Powerhouse: Using the Media to Win Awards and Dominate Your HR Niche 28:36

2M ago28:36

28:36

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business. So tune in and discover: Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients. What awards to try and win - and which to avoid (You shouldn't try a…

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What to Say for Unpaid Speaking Requests Ep 139 8:43

2M ago8:43

8:43

Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort? In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics. Are you a Speaker? I've created a "LinkedIn for Speakers Checklist" whi…

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169. Turn your personal story into profit with Andrea Merrill 28:25

2M ago28:25

28:25

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on. Well, this week's guest, speaker & business coach Andrea Merrill, came on to show h…

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Authenticity: The Secret Ingredient to Marketing Success 31:46

2M ago31:46

31:46

In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important. So tune in and discover: Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is). What authenticity in marketing is - and what it looks like. Where you can do your best marke…

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How to Pitch, Land and Use Media for Brand Visibility with Kerry Barrett Ep 138 39:51

2M ago39:51

39:51

A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility" LINKS MENTIONED: http://www.kerrybarrett.com/resources Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/ Download my 15 LinkedIn Profile Tips Checklist: https://www.mellermarketing.com/list ************************************** …

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168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony Blatner 27:31

2M ago27:31

27:31

Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post. These ads will let you (or anyone on your team) showcase posts from your persona…

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LinkedIn Profile Mini-Audit with Michelle Zink Ep 137 16:35

2M ago16:35

16:35

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners TIPS we covered include: ▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-fr…

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What to Expect When You Join the HR Business Success Squad: An Onboarding Journey 46:52

2M ago46:52

46:52

This episode is specifically for those who want to know what to expect when they join The HR Business Success Squad. So tune in and discover: The exact steps you'll take when you join The HR Business Success Squad. What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy. Where The HRCCCCS and The HR Business Suc…

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Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136 30:44

2M ago30:44

30:44

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally Marketing Strategy: • Start repurposing content on the platform where you already have the strongest presence/ROI • Test different platforms for about a month to measure effectiveness • Begin marketing 6-12 months bef…

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167. Building a Lasting Legacy Brand with Tiffany Newman 30:57

2M ago30:57

30:57

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a le…

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068 - Amp Up Your Content Now With AI (ChatGPT and More) 38:41

2M ago38:41

38:41

Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…

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Q&A on Social Selling on LinkedIn Ep 135 21:12

3M ago21:12

21:12

In this episode, I answered questions about LinkedIn and social selling. How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram? What is the difference between connecting and following on LinkedIn? What is the ideal number of hashtags to use on a LinkedIn post? Are LinkedIn polls as effective as they…

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20 Reasons Why You Should Join The HR Business Success Squad 38:05

3M ago38:05

38:05

On the fence about joining The HR Business Success Squad? 🤔 Then check out today's podcast. 🎧 You'll discover: 👇 How "The HR Business Success Squad" will make your professional and personal life 10x better. 🚀 What you can do with your 1:1 coaching call if you want to. 📞 The secret to building a successful HR Consultancy. 🤫 Why you should join The H…

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The HR Business Success Squad Is Live: Grow Your HR Consultancy on Your Terms 10:08

3M ago10:08

10:08

I've been teasing it for a few days now, but here's the big news: The HR Business Success Squad is Live and ready to join. Wanna know more about it? Well, you're in luck! Tune into this bonus podcast to discover: The full lowdown on what you get inside this exclusive membership. How long you're tied into a contract if you join (HINT - There's no mi…

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166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro 27:14

3M ago27:14

27:14

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well th…

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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest 32:19

3M ago32:19

32:19

Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…

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Being a Self-Employed HR Consultant: The Harsh Truth 40:26

3M ago40:26

40:26

This podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter. Here's what you'll discover: The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is. Surviving the Feast or Famine…

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LinkedIn Profile Mini-Audit Featuring Barb Nangle Ep 134 11:16

3M ago11:16

11:16

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/ TIPS we covered include: ▪️ Having a zoomed in Headshot Photo, focusing mainly on your face ▪️ Being intentional wi…

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165. Open a Client Portal to Other People’s Audiences with Laura Lopuch 32:04

3M ago32:04

32:04

Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email! My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership …

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