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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Manage episode 450276284 series 2941560
Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key takeaways include:
- How to develop your brand strategy to differentiate your practice
- The need to build strong brand foundations
- Whether brand or strategy are a 'dirty' word
- Ways to uncover client perceptions about your firm
- Understanding the connection between storytelling and brand
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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