Episode 3: Five Shifts to Make in Your First 5 Years of Business (so you can easily attract clients that you love!)

The Brilliant Creative, Business Coaching for Creatives with Ang Stocke

Hey there business friend….I know you! You love to make, build, create and design.

You’re pretty good at it….and usually you can do it pretty fast, right?

But what happens when building something doesn’t go as fast as you think it will?

Like building a business.

Building a business you LOVE takes a while.

It takes time to get your business running the way you want it to.

It can take years.

Before we dive into this episode, listen to the mindset provided for you at the beginning.

The mindset for today’s episode is basically the creative business version of “Rome wasn’t built in a day.” Creative businesses are built bit by bit, conversation by conversation, client by client, decision by decision. Remember this when you feel behind, comparing yourself to others, or just plain stuck.

Imagine your business as a brick building. First you prepare a space for the foundation, then you build the foundation. When that is good and strong, AND YOU FEEL CONFIDENT ABOUT IT, you can build on top of the foundation. First floor, second floor.

Brick by brick.

Businesses are built brick by brick.

It takes a while to figure it out! It takes a while to figure out what works, what doesn’t and it requires that you put some time into designing a business that works for you. And building a successful business foundation requires some THINKING.

In today’s podcast, I’m going to offer some new ways of thinking about your business. You can make these changes in your thinking RIGHT NOW! This is ‘actionable intelligence’. You can use it right away.

Here’s what you’ll learn:

• Why it’s so important to get clear on who you LOVE to serve (and whether or not I like motorcycles)
• What a clear offer is, and why you need one! (and a little about crystals)
• Why you need to know your clients values (and how one Minnesota uses this on their website + in their language)
• Why I want you to decide which clients you don’t want to work with
• How knowing your competitive advantage helps you attract clients
• and more!

And hey….I want you to count on me to be your business cheerleader + your positive energy encourager. I’m here because I want you to learn from my experience, and my mistakes! When I look back at my flower shop days, I worked so much IN the business.

We made thousands of bouquets. I sold tens of thousands flowers. Thousands of plants. About 1 million ribbons (it felt like that!).

BUT…...I left money on the table by not working ON the business.

Wanna work ON your business? Listen in today….and start to work ON your business by working ON your thinking. These 5 shifts are foundational to having a business you love.

In this Episode:

[0:02:48] How I want you to feel when you listen to this podcast.

[0:03:04] The focus of today’s episode, and who it’s for.

[0:05:56] I share an affirmation to get you into the right headspace for today’s episode.

[0:07:20] Where you can download the highlight reel/show notes from today’s episode.

[0:07:40] Why it makes such a difference to work with clients that you love.

[0:08:35] Relying on friends and family to be your client base is a common mistake that creative busines