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198: Alex Morris on the tension between strategy and creative
Manage episode 456137307 series 3436930
Creative Brief Workshops LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Creative Brief Workshops LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Our guest, Alex Morris, is a freelance strategy consultant who authored a study Creatives on Strategy: Looking Outside Ourselves to Define What Strategy Offers. It is a survey of creatives' thoughts about strategy. And it's the topic of our discussion today.
Alex is a strategist of high regard, as evidenced by the comments from his colleagues. “Alex Morris is every creative’s dream strategist," noted Heather McTavish, ECD of Virtue. "All in. No bullshit. Smart as all get out. Kinder than anyone you know. Extremely collaborative and on the money.”
So it is refreshing that what he uncovered in this survey pulls no punches. And offers all of us, creatives and strategists alike, a keen window into our working relationship. And makes for excellent conversation.
Henry Gomez and I share with you excerpts from the survey. And we talk at length about the natural tension between the two camps who are, after all, on the same side.
Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.
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