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191: Coach Rob Schwartz, Part 1
Manage episode 447659768 series 3436930
Creative Brief Workshops LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Creative Brief Workshops LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Creative Director. Executive Creative Director. Chief Creative Officer. CEO. Chair. And now Certified Coach. All the aforementioned at TBWA\Worldwide. First in Los Angeles, then in New York.
Rob Schwartz has worn many hats in his illustrious career. He was even my boss at Team One Advertising in the late 90s before he moved on to TBWA\Chiat\Day. And today, he is our guest for Part 1 of a two-part conversation.
We covered many topics: Rob's career path—did you know he was almost a lawyer? We talked about how to determine a good idea. The importance if clarity and simplicity in an idea. What is a good creative brief? How he finds and hires good people.
Watch and listen to a master leader, teacher and coach share his insights on more than two decades of shepherding great brands for great agencies.
Plus a special thanks to David Moore for pinch hitting for Henry Gomez who did his best to avoid Hurricane Milton.
Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
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