Increasing Ad Efficiency and Performance of Your Advertising Strategy

The Brave Technologist

Will Haire, Co-Founder of BellaVix, shares the tactics they're currently employing to help our brands scale on marketplaces like Amazon including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date!

Key Takeaways:

• How their advertising strategies have changed since the market dip (more focus on profitability and operational efficiencies)

• Ways they're leveraging influencers and viral content to unlock TikTok as an advertising channel

• Limitations and opportunities of Chat GTP for e-commerce marketers

Guest Bio:

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world's largest marketplaces like Amazon and Walmart.

Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Music by: Ari Dvorin

Produced by: Sam Laliberte