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534. Shifting Perspectives: The Science of Changing Opinions
Manage episode 507954285 series 3655426
Melina Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melina Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal identity.
Andy shares insights on the complexity of self-perception and the varying degrees of opinion strength, highlighting how cultural contexts can shape our views. The conversation also addresses the implications of moral conviction in persuasion, examining when moral arguments can either reinforce or challenge existing beliefs. Listeners will learn practical strategies for tailoring communication to resonate with diverse audiences, depending on their perspectives and personality traits.
As you listen, consider your own opinions: which feel unshakable, and why? This episode serves as a reminder of the fluidity of our beliefs and the importance of remaining open to new perspectives.
In this episode:
- Discover the psychological mechanisms behind opinion formation and change.
- Learn about the role of cultural context in shaping self-perception and attitudes.
- Explore the impact of moral conviction on persuasion strategies.
- Understand how to tailor messaging based on audience personality traits.
- Gain insights into fostering strong brand loyalty through identity connection.
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/534.
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