))
535: I Need That: Unpacking the Psychology of Perceived Need
Manage episode 508307200 series 3655426
Melina Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melina Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need.
Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his youth involving a solar-powered bike computer that reignited his passion for cycling, illustrating how emotional connections drive the perception of need. Throughout their conversation, Melina and Laurier discuss actionable strategies for product development, the importance of validation, and how to effectively communicate the benefits of a product to tap into the emotional decision-making processes of consumers.
This episode is a treasure trove of insights for entrepreneurs, marketers, and anyone looking to create compelling products that resonate with their audience. Don't miss the chance to rethink how you approach your offerings and inspire your customers to say, "I need that!"
In this episode:
- Explore the psychology of perceived need and how it affects consumer behavior.
- Learn about the concept of the "coveted condition" and its impact on identity and aspiration.
- Discover actionable strategies for product development and marketing.
- Understand the significance of validating your product ideas before launch.
- Gain insights into how emotional connections drive purchasing decisions.
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/535.
Looking to explore applications of behavioral economics further?
Learn With Us on our website.
Subscribe to Melina's Newsletter Brainy Bites.
Let's connect:
553 에피소드
공유
