Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The year: 1996. The movie: Space Jam. The vibe: Immaculate!! And since then, the bar was set for cinema going forward...well, at least in our eyes.Biscuits & Blurays here and I take a movie and discuss in depth the highs, the lows, the things we liked, the things we didn't and decide whether [insert film name here] is better than Space Jam. A podcast for lovers and 'love-you-as-a-friend'ers of all things movie and cinema, join us on this fun, laid back and not at all time consuming journey.
The year: 1996. The movie: Space Jam. The vibe: Immaculate!! And since then, the bar was set for cinema going forward...well, at least in our eyes.Biscuits & Blurays here and I take a movie and discuss in depth the highs, the lows, the things we liked, the things we didn't and decide whether [insert film name here] is better than Space Jam. A podcast for lovers and 'love-you-as-a-friend'ers of all things movie and cinema, join us on this fun, laid back and not at all time consuming journey.
Is it better than Space Jam? Freedom! Beauty! Space! Jam! Happy belated Valentine's Day to you all and although last week we were still in the midst of a Sonic marathon, we made up for it this week with Moulin Rouge , a jukebox musical to rival all other jukebox musicals. Nicole Kidman and Ewan McGregor lead us on this beautifully tragic tale about love overcoming all obstacles with some absolute bangers thrown in. It's an energetic blast of passion, directed by Baz Luhrmann and, in this episode, we chat about it, the bits that work and the bits that don't and as usual, we do get sidetracked too as we ask; Is Moulin Rogue! Better Than Space Jam? We hope you enjoy this episode and remember; " The greatest thing you'll ever learn is just to Space and be Jammed in return." James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? My finger is on the button! Here we are folks, at the film that made us drop everything and review the Sonic franchise because we wanted to talk about this movie so much. Sonic 3 picks up where the second left off, however, a chaotic force is on the rise in the form of Shadow the Hedgehog , a darker version of Sonic , and it's up to our favourite blue friend to stop it. Now, we do we get a bit off track in the episode, asking the important question "What the hell was the millenium dome?" but we do eventually get around to asking; Is Sonic the Hedgehog 3 Better Than Space Jam? Thank you for joining us as we chat about Sonic , it's been a blast. Sometimes, you just have Live & Learn. See you next week. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? LADIES & GENTLEMEN, WELCOME TO OUR 100TH EPISODE! How far we have come! And to celebrate our 100th episode, we offer you the sequel to the episode we just did because we weren't aware we hit 100. Sonic is back, still fast as f**k, boy, and he's got some friends this time. Tails has joined in on the fun in an attempt to stop Dr Robotnik who has teamed up with Knuckles , one million percent muscle. It's what you got in the first one, just more of it basically. Join us as we chat about all the things we liked, the things we really didn't like and the Harlem Shake for a little bit as we ask; Is Sonic the Hedgehog 2 Better Than Space Jam? A massive thank you for supporting our little podcast, we have so much fun making these. Here's to the next 100! James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Gotta go fast!! Now, I know what you're thinking. "Hey! This isn't the Homeward Bound episode you promised!" and you'd be right but why not dip our toes back into the world of Sega . Sonic the Hedgehog probably wasn't the easiest film to make, what with Sonic 's original design uniting fans across the world to reach out and express their distaste but the producers listened and we wouldn't be where we are now without it. Demoloshing Birds of Prey at the box office, we take a look to see what works, what doesn't work and we may get side tracked a little too as we ask; Is Sonic The Hedgehog Better Than Space Jam? Let us know what you think. We hope you enjoy this episode. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Go West!! Life is peaceful there!! Let me tell you folks, I have been trying to get Jade to cover this on the podcast for ages and the day finally came! Fievel Goes West was a firm favourite for me growing up but now is the time to view it through adult eyes and ask; Is Fievel Goes West Better Than Space Jam? With plenty of Don Bluth bangers to choose from, this is what we picked, so why not join us as we chat about scorpions (again) , Fawlty Towers and all things Western in a film that the majority of you haven't seen. We hope you enjoy this episode and join us next week as more animals go on more adventures. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Bangarang!! Continuing our early 90's Robin Williams movies with a film that didn't do particularly well upon it's release but made a big impact on those growing up with it (ask your millennial friends), Hook . Steven Speilberg gives pirates a bash and why not have everyone's favourite flying child Peter Pan grown up. With an all star cast, a big budget and one hell of a set, Jade and I chat about the flick and ask ourselves; Is Hook Better Than Space Jam? Get in touch with your thoughts on Hook and we'll see you next week when Fievel Goes West. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? New year, same us! Happy New Year folks! We hope you had a wonderful celebration and to kick of 2025 's podcast episodes, let's dust of the board games, throw on our loin cloths and run like hell! Jumanji is the first episode this year as we felt that it was the perfect film to watch over this time of year. With a great cast, monkeys in the kitchen and that guy from Titanic chasing us, join us as we chat about all manner of things (we got distracted a lot) as we ask; Is Jumanji better than Space Jam? We hope you enjoy this episode and carry on to join us throughout the year. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? And with that, the 2024 season is over! Folks, we made it!! It is the end of our cinematic year and what a year it's been. From late night tv hauntings, to flying green witches and all the Madame Webs inbetween, its been a fun year so it can only mean one thing; The Golden Biscuit Awards 2024. Jade and I have compiled our winners and losers (even some of you have voted for your favourite) as we give out awards to the films that most deserve it. Obviously, it's just a bit of fun but let us know if your favourite is a winner. At this point, we want to thank you guys for tuning in. We do this because we love talking about movies with each other and even if we just get one listener, one subscriber or one view, it really means the world to us both. Thank you for an amazing year. See you next year, James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Fa la la la la, la la la la. Our final Christmas episode of the year is finally here and looking back on this season, what a poor set of choices. That said, here we are at Deck the Halls. DeVito vs Broderick . What a grudge match this is. Actually, it's more of a slog really. How many lights is too many Christmas lights? DeVito goes insane and takes Broderick with him in this " delightful " Christmas corker so join us as we chat about it and ask; Is Deck the Halls Better Than Space Jam? It isn't, but join us anyway. Happy Holidays folks, James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Look up! Yet another trailer has dropped and so begins James Gunn 's cinematic universe and what a trailer to open it with. Superman , previously nicknamed Legacy , has teased us with a look at what is ahead. With Brainiacs , Daily Planets and all the Jimmy Olsen's you could possibly want, we watched the Superman trailer and discussed a few things we liked, a few things we'd like to see more of and ask; Will Superman Be Better Than Space Jam? It's certainly shot up to our most anticipated film of 2025. We hope you enjoy the episode and we hope to see you when Superman opens in cinemas next year. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? All aboard the Tom Hanks Express!! Welcome back to The Biscuits & Blurays Podcast where, it seems, we take a beloved Christmas movie and tear it to shreds. Maybe the Christmas spirit hasn't quite hit us yet but here we are. Not only is The Polar Express a vehicle that ships children to visit Santa Claus , but it's also a vehicle for T om Hanks ' many characters, such as Child Tom Hanks , Santa Tom Hanks and who can forget Conductor Tom Hanks . We chat about what we like about the movie, what we hate and give you a few bars of Dominick the Italian Christmas Donkey as we ask; Is The Polar Express Better Than Space Jam? We hope you enjoy this episode and join us as we Deck the Halls next week. Tom Hanks & Tom Hanks, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Goodbye Buddy. Hope you find your dad! We have arrived at the most wonderful time of the year! People are sharing the Christmas cheer and we are no exception. In December, we get festive. We did it last year so why not do it again this year. We're starting with Elf , a 2003 comedy about an Elf 's journey to discover his true family and purpose. Now, both of us have only seen this once before and we're not super fans. Sadly, our feelings towards the film haven't changed but join us as we chat about what we liked, what we don't and ask; Is Elf Better Than Space Jam? More Christmas episodes are on their way. We hope you tune in. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? One from the vaults! Welcome back folks, and because we miscalculated when Wicked was going to be released, we had a gap that we needed to fill just before Christmas . Consider your stockings full to overflowing. The Rocky Horror Picture Show is a cult classic. Arguably, it is the first cult classic, and because we are the theatre kids we are, it's your latest episode of the podcast. We chat about the film, dropping little nuggets of trivia as we chat about what we liked, what we loved and the main man Tim Curry , as we ask ourselves; Is The Rocky Horror Picture Show Better Than Space Jam? We hope you tune in, we could have talked about this film for much longer. See you next week for Christmas ! James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Minor spoilers ahead in this one. We finally made it folks. A film that literally everyone we know is talking about has finally arrived. Wicked is here! Here at Biscuits & Blurays , we always think a filmed production is always better than a movie adaptation. Luckily, that isn't the case here. Split into two seperare movies, we find our seats, settle down, read the programme and let act one wash over us. There's a lot to like here, but it's not without it's questionable decisions. Join us as we chat about what we liked, what we loved, what we thought was a little bit off and ask; Is Wicked Better Than Space Jam? We hope you enjoy the episode and we hope you enjoy the movie. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Happy Wicked Week! And because we can't quite review Wicked just yet, what better movie to talk about than T he Wizard of Oz...and Tom & Jerry. Yes, we didn't fancy chatting about the original classic, we feel like everything about that movie has already been said so we've decided to see what Tom & Jerry can bring to the table. (Spoiler Alert; It's not much) We chat about what we liked, what we didn't like and what genuinely baffled us as we ask; Is Tom & Jerry & The Wizard of Oz Better Than Space Jam? Tune in for our Wicked episode coming soon. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Sigh Here we are again with another trailer talk episode. What a surprise that with Disney pumping out more live action movies than ever before that Dreamworks , a rival company, has decided that was a good business idea. How To Train Your Dragon hasn't even left the general public's mind yet but of course, let's inject some life into it, literally. Check out the trailer for yourself then join us as we chat about a few things we liked and a lot we didn't as we ask; Will How To Train Your Dragon Be Better Than Space Jam? Thanks for tuning in folks, James & Jade, Biscuits & Blurays Support the show…
Is it better than Space Jam? After a short break, we are back folks so why not chat about one of the worst films of all time. Today, we chat about Showgirls , an infamous film that needs to be seen to be believed. From its excessive nudity , its ridiculous writing , its shoddy editin g, its over the top performances and one hell of a pool scene , Showgirls is probably the most 90s movie you will ever watch. Luckily for you, we've watched it for you. We chat about all of the above and ask a very important question; Is Showgirls Better Than Space Jam? Thanks for your patience on our break. We hope you enjoy this episode. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Stick to the moors, lads! Our final Halloween flavoured episode of the year comes with a bite. An American Werewolf in London is our weapon of choice and honestly, what a banger! Werewolves don't get nearly as many movies as the likes of vampires, zombies and witches (oh my!) but it doesn't get much better than this one...or does it? Join Jade and I as we chat what we like, what thrilled us and more behind the scenes information as we ask the ultimate question; Is An American Werewolf in London Better Than Space Jam? On to bonfire night next week, we'll see you then. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Can't wait to meet you. So join the animatronic family. Last year, this film came out and everyone asked if we'd talk about it so we did the only thing we could as responsible podcast hosts: We waited a whole year for the demand to die down. Five Nights at Freddy's is this week's Halloween episode and we are just two fools who haven't played any of the video games, so why not chat about it. We chat about what we liked, what we didn't like, horror as a genre and all the little bits as we ask the most important question to be asked this week; Is Five Nights at Freddy's Better Than Space Jam? Tune in, get in touch and enjoy. More spooks on the way. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Oooo who doesn't like a wedding special?! As most of you know, Jade and I get married this weekend and seeing as it's the spookiest time of the year, what better film to merge Halloween and weddings together than a stop motion film that Tim Burton actually directed. Corpse Bride is more of what you'd expect from Mr Burton . A gothic love story of sorts, it lends itself to this beautiful style of animation, so why not chat about it. As usual we chat about what we liked, what we didn't like and the occasional distraction as we ask; Is Corpse Bride Better Than Space Jam? You can join in on the voting too, just click the link in the description. Wish us luck folks. We hope you enjoy. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Welcome to our Spooky Season! We have four episodes this October and as it is the spookiest time of the year, we dip our toes into the horror genre and boy, do we start off light. Young Frankenstein is our first spooky movie but it's easily the funniest we have in store. A love letter to those Universal monster movies, Mel Brooks is back in spoof mode with his frequent star Gene Wilder joining him in the writer's room. Many think this is their best work together but let's see. We chat about the film, dropping little nuggets of trivia, opinions and stories before we get to the big question; Is Young Frankenstein Better Than Space Jam? We hope you enjoy this episode and tune in throughout October as things get creepier and creepier. Thank you folks, James & Jade, Biscuits & Blurays Support the show…
Is it better than Space Jam? Our last episode before we get spooky up in here! Welcome back to The Biscuits & Blurays Podcast , and here on this podcast, we are big fans of Back to the Future so we thought "Hey! Let's talk about it." As we chat about the film, we sprinkle in some facts that you may or may not know about this 80 's classic whilst pushing the musical as much as we can. From drooling over the cast (we're both at it here) to chatting about the gripping finale we ask the very important question; What is Crispin Glover? But we always ask; Is Back to the Future Better Than Space Jam? Spooky season next week folks, we've some good ones lined up. See you then, James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? We've nearly covered all the Star Wars movies now. Hurray! Although to be fair, if you've been living under a rock since 2005, you may count this as the finale of the saga. Return of the Jedi is the final film from the original trilogy, so let's talk about it. Your hosts, Jade and James , are here to chat about matte paintings, Frank Oz , what could have been and what was as we ask; Is Star Wars: Episode VI: Return of the Jedi better than Space Jam? Feel free to let us know your thoughts on this one, as we may upset some Star Wars fans but, let's face it, that's not difficult to do. More Star Wars soon. More movies next week. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Back on the Star Wars train! Choo choo!! This week, we're taking about the ultimate sequel, The Empire Strikes Back , a film that cemented Star Wars as a franchise that cannot be stopped. Obviously, this week, we heard about the passing of James Earl Jones , so we have a little chat about his career and his legacy as well. Not only that, we had a little chat about Dreamcatcher , throwing popcorn all over the place and Harrison Ford 's hair as we try our best to find an answer to that age old question; Is Star Wars: Episode V: The Empire Strikes Back Better Than Space Jam? We hope you enjoy this week's episode. We're back next week with Return of the Jed i. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Don't worry folks, it's spoiler free and if there are spoilers, they are minor. Beetlejuice has cast aside his floral shirt and isn't going to Hawaii. Instead, he's back up to no good in a sequel that should have come out much sooner. Everyone (well, almost everyone) is back for Tim Burton 's latest cinematic release and we've specualted before as to whether this film would turn out to be any good. Aside from a brief chat about cinema etiquette, we chat about what we liked, what we didn't like and what we just found bizarre as we ask; Is Beetlejuice Beetlejuice Better Than Space Jam? Let us know what you think folks and we hope you enjoy this episode. Back to Star Wars next week. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? We're back folks! After a tiny little break, The Biscuits & Blurays Podcast: A New Legacy is back. Now in our fourth season, what better film to talk about than the fourth film in the Skywalker Saga; A New Hope. Personally, I always enjoy revisiting the world of Star Wars (not you, episode IX ) and I've managed to talk Jade into revisiting it with me. Because we are who we are, we do get a little distracted but we've filled this episode with some facts, opinions and stupid Obi-Wan impressions before we ask the ultimate question; Is Star Wars: Episode IV: A New Hope Better Than Space Jam? We hope you enjoy this episode and tune in throughout the season for some more bangers of films. Thank you, James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? *Spoilers in this episode folks!!* Our final episode is here!! We made it!! We have picked an interesting film to close season three of the podcast, and thankfully it's a new release. Alien: Romulus is the latest in the Alien franchise; a franchise that even with it's ups and downs, holds a place in my heart. A reboot of sorts, Romulus unleashes fresh blood on the series with plenty of Alien action but is it too little, too late? How does the newest film hold up? and most importantly; Is Alien: Romulus Better Than Space Jam? Thank you to my wonderful co-host Jade for a spectacular season. Thank you to our many guests we've had on this season. You're all better than Space Jam . But the biggest thank you of all to you, our viewers . If you find yourself coming back to our podcast, please know that we are incredibly grateful and hope you have as much fun listening as we have recording. See you next season!! James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? "Cos the movies teach us what our parents don't have time to say." Welcome to our penultimate episode this season and, before we end the season with aliens, we chat about this musical comedy from the makers of, well, South Park . South Park: Bigger, Longer & Uncut is the first time these beloved characters are put on the big screen, and since then we've had Tony award winning musicals and plenty more seasons of the show, but; Is South Park: Bigger, Longer & Uncut Better Than Space Jam? We hope you enjoy. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? Heigh-ho! Heigh-ho! Our final guest spot for this season. We are joined for a third time by the wonderful Kat from KissKatdoodles who chose to speak about a Disney film, and because we didn't know which one to talk about, we settled for Disney 's first full length feature; Snow White & The Seven Dwarfs. Kat and I will be chatting about what we like about old Disney movies, what we find odd about them and open up the floor to the whole 2D vs 3D animation debate as we ask a very important question; Is Snow White & The Seven Dwarfs Better Than Space Jam? Thank you for joining me again Kat , it won't be the last time. Hope you enjoy this one guys. James & Jade, Biscuits & Blurays. Support the show…
Is it better than Space Jam? We love to boogie! As you know, we've had a lot of guests on and every film they've picked as been a relative banger! And this week, I was joined by the wonderful Sarah from Popcorn Chat , who knows a good film when she sees one. Sarah has chosen to talk about Billy Elliot this week, which is a British film about a boy who dreams about following his dream to become a ballet dancer, whilst the town he is from is in the middle of a miner's strike. Sarah and I chat about the performances we like, the music we love and a certain spider-man actor and ask; Is Billy Elliot Better Than Space Jam? Thank you Sarah again for joining me. Hope you enjoy folks. James & Jade, Biscuits & Blurays. Support the show…
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