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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 955 – BACON – Chapter 7: Getting to Know You
Manage episode 405062816 series 3002362
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge.
Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business.
Knowing who knows what is almost like the old Abbott and Costello bit, “Who’s on first.” Or, what came first, the chicken or the egg?
Just because someone becomes aware of your business or gets to know you exist does not guarantee that they will remember you a week, month, or year from now.
That means that you have to remind them that you are there and that you are still relevant.
As I mentioned, there are three kinds of marketing: awareness, education, and sales. Awareness is about being top of mind. With awareness marketing, your goal isn’t to inform, educate, or convince. It’s about raising your hand and saying, “HEY… we’re still here!”
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