Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

I don't know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don't know me enough to reach out and get to know me, yet they think they can know who a good lead would be like for me and my company? I view leads as cold calls and who has time for that? I prefer prospects, where we have something in common and have a real reason to have a conversation. It's all about the RACE acronym I mentioned in a previous podcast and blog. R - Relevancy A - Awareness C - Consistency E - Engagement This episode will explore the difference between leads and prospects, and how you can create a system around getting to know each other and having real conversations about common goals! Leads = Cold Calls? Prospects = Conversations! Those are people who engage with your business with a purpose... and are way less work than chasing leads! Want To See How To Market BETTER? - Click Here