#45 Organic Marketing for Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers

The Art of Online Course Creation

What if everything you believed about growing your audience was just… backwards?

When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel.

In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visibility from the ground up without spending another cent on ads.

What she discovered not only transformed her business, it’s now helping course creators across industries build sustainable, high-converting marketing machines using nothing but organic strategies.

You’ll hear the real story behind Tracy’s rocky first course launch, how she turned failure into a framework, and the specific mindset shift that every course creator needs to make to grow with confidence.

We also dive deep into the time trap of content creation, how to simplify your strategy without sacrificing results, and why social media might be less about shouting into the void and more about building quiet momentum that lasts.

If you’ve ever wondered:

• How do I grow without ads?
• Why does my content feel like it's going nowhere?
• What actually moves the needle when launching a course?

This episode delivers clarity, strategy, and a whole lot of permission to do it differently.

🎧 Listen in and discover:

• The 90-day rule that can predict your income
• What most people get wrong about consistency
• How to reverse engineer your social media content without burnout
• Why engagement isn’t the goal (and what is)

Plus, Tracy shares her go-to strategy for creating 90 days of content ideas in just 30 minutes—and it’s way simpler than you think.

Ready to ditch the overwhelm and build the kind of audience that buys? This one’s for you.

🎁 Grab Tracy’s free guide: Social Media Made Easy: Create 90 Days of Content Topics in 30 Minutes
📲 Connect with Tracy inside her community: Be a Confident Entrepreneur: Get Visible, Grow Your Email List and Your Income

Tracy Beavers Website

With an award winning career spanning 20 years, Tracy Beavers has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!”

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]