S2. Episode 43 - The Air Conditioning Podcast | Craig Staley | HG Site Design

The Air Conditioning Podcast

Howdy folks! In this episode of The Air Conditioning Podcast, we were joined by Craig Staley of HG Site Designs. Based in Omaha, Nebraska in good ol’ US of A, Craig and his team specialise in Small to Medium sized Businesses who are looking to scale their business without spending massive hours of their own time and dollars. Craig and his team consider themselves to be long term strategic partners to help you grow and improve your business.

There is so much to cover in the area of marketing, specifically, Google Ads, Google My Business, SEO and Reviews, and as usual we unfortunately ran well short of time but tried to cram as many gold nuggets in as we could in the time we had with him. We hope you find the episode helpful!

Here’s a tad of what we covered…..

Can you tell us more about your company and how you help businesses? (7:00)

Once you have a website, how do you drive traffic to it? (10:00)

Craig talks about Google My Business…what is it, why it’s important and where does it appear on Google? (10:30)

Why are Google Reviews important and is it better to have a high star rating with few reviews or lesser star rating with a larger volume of ratings? (12:30)

What’s the best way to acquire client Google Reviews? (15:35)

Is it ok to respond to Negative Reviews? (21:00)

Is it more important to have a Google My Business page than to have a website? And for anyone just starting out in business with a limited budget, what advice would you offer? (23:45)

For anyone who might already have an online presence and are looking to grow their business, what advice could you offer to assist with growth? (26:10)

Do you think it’s a good idea to outsource your marketing and social media or should we be doing it ourselves? (29:00)

And there was plenty more goodies in there….

We’d like to thank Craig for joining on the show and hope that you find it helpful with your marketing of your business.

If you’d like to reach out to Craig, you can find him at [e-mail] or as Craig mentioned he has some free work sheets and videos to help set up your Google My Business page at www.hgsitedesign.com/gmb.

Also, don’t forget to check out his podcast:

https://podcasts.apple.com/us/podcast/the-small-business-school/id1510776072

But until the next time guys…bye for now!