#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth?

Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility.

Today, we're going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We’ll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage.

To help me discuss this topic, I'd like to welcome, Phyllis Fang, Head of Marketing at Transcend.

About Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before joining Transcend, Phyllis held senior marketing roles at Uber, where she drove the company's safety products. Her work included launching features like the Door-to-Door Safety Standard, which went live in 70+ countries during the Covid-19 pandemic. Earlier in her career, Phyllis worked across digital and product marketing for e-commerce and consumer applications. Phyllis graduated from UC Berkeley and is based in San Francisco.
Phyllis Fang on LinkedIn: https://www.linkedin.com/in/pdfang/
Resources
Transcend: https://transcend.io/
This show is brought to you by Transcend, the privacy infrastructure company that unleashes growth for the world’s leading brands. Unlike legacy tools which create manual bottlenecks, Transcend embeds data and consumer preference governance directly into business systems–so teams can confidently and quickly activate data for AI, personalized experiences, customer engagement and growth at scale and with reduced risk. Learn more at www.transcend.io.
Read Transcend's report: Hidden in Plain Sight: How Consent and Preference Data Are Driving Enterprise Growth: https://transcend.io/hidden-in-plain-sight-report

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