#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?
Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.
Today, we're going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.
To help me discuss this topic, I'd like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show!
About Jeff Baskin
Jeff Baskin is an accomplished senior executive with a proven track record in the origination and management of strategic partnerships with multi-million dollar revenue outcomes. 4x successful exits including IPO and private equity acquisitions. P&L ownership and revenue responsibilities of over $150M. He builds and leads highly functional teams that deliver growth and high margins. He is a results driven leader with start – up, turn around and public company experience. A proven leader who has led teams in sales, business development, marketing, customer success, product implementation, solution engineering and all aspects of revenue generation.
Jeff has a 25+ year portfolio of success in a diverse set of roles and a unique ability to manage cross functional relationships, analyze KPIs and navigate complex business deals to create long term partnerships. He has created deals with companies across many different verticals including omni-channel retail, grocery, restaurant / hospitality, sports and entertainment both direct and through channel partnerships.
Jeff Baskin on LinkedIn: https://www.linkedin.com/in/jeffbaskin/
Resources
Eagle Eye: https://www.eagleeye.com
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