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Episode 2:How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir Blagojevic
Manage episode 371402533 series 3494048
Omprakash Karuppanan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omprakash Karuppanan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on:
How to make ABM work for you?
Does ABM end with Programmatic ad platforms?
What are Enterprise SAAS companies missing when running ABM programs?
Does ABM end with programmatic ads?
How to check if your ABM campaigns are successful.
Metrics to track
and many more.
They discuss what ABM (Account-Based Marketing) is not, specifically referring to programmatic advertising platforms that only distribute ads without personalization. The conversation highlights the importance of understanding the Ideal Customer Profile (ICP) and adapting marketing strategies accordingly.
They emphasize that true ABM involves personalizing marketing efforts for individual accounts and not just focusing on lead generation or ad campaigns.
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