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Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich
Manage episode 397438520 series 3494048
Omprakash Karuppanan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omprakash Karuppanan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How to choose the right pilot program for your ABM in 2024.
Welcome to another episode of the ABM Way. In this episode, we have a special guest,
Andrei Zinkevich from Full Funnel who shares valuable insights on creating a
successful pilot program for account-based marketing (ABM).
Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team,
managing resources, and generating demand.
The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept.
Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.
If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.
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